Privacy Policy

Your privacy is important to us

Effective Date: August 20, 2025

1. Introduction

Welcome to Bitesight, a smart nutrition tracking application operated by BITESIGHT LTD ("we", "our", or "us"). This Privacy Policy explains how we collect, use, share, and protect your information when you use our mobile application and related services (collectively, the "Service").

Our registered office is at 5, Brayford Square, London, E1 0SG, UNITED KINGDOM and our company number is 16604605, registered in England and Wales.

By using our Service, you agree to the collection and use of information in accordance with this policy. We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Data Controller

BITESIGHT LTD is the data controller for personal data processed through the Service. You can contact us at:

  • Email: info@bitesight.ai
  • Address: 5, Brayford Square, London, E1 0SG, UNITED KINGDOM
  • Company Number: 16604605

3. Information We Collect

We collect several types of information to provide and improve our Service.

A. Information You Provide Directly

When you register and use our Service, we collect data you provide through our onboarding questionnaire and profile settings:

  • Account Information: Your name, email address, and authentication provider details
  • Physical Profile: Date of birth, sex, current weight, height, and activity level
  • Health & Fitness Goals: Your primary goal (e.g., lose weight), target weight, and secondary goals
  • Dietary Information: Details about your dietary preferences, allergies, restrictions, and dislikes

B. Information Generated Through Your Use

Health and Activity Logs:

  • Meals: Nutritional information, meal types, names, and images for analysis
  • Water Intake: Records of your water consumption
  • Exercise History: Manually logged exercises, duration, and calories burned
  • Weight History: Your weight entries over time
  • Mood & Energy: Logs of your mood and energy levels

Engagement Data:

  • Streaks: Your current and longest streaks for consistent logging
  • Gamification: Your level, experience points, and achievements
  • API Usage: Feature usage like daily AI food analyses

Subscription Information: For premium users, we store your subscription status, tier, and associated identifiers. We do not store your full payment card details; this is handled securely by our PCI-compliant payment processor.

Location Information: When you log a meal, you have the option to include location data. This information is optional and used to enhance your meal data.

C. Information from Third-Party Services

Health App Integration: With your explicit consent, we may access and process data from third-party health platforms. This can include steps, active minutes, and calories burned to provide a holistic view of your daily activity.

4. How We Use Your Information

We use the information we collect for the following purposes:

  • To Provide and Personalize the Service: Calculate your nutritional needs and provide personalized targets
  • To Enable Core Features: Analyze food images using AI technology and provide nutritional estimates
  • To Process Payments: Manage premium subscriptions through secure payment processing
  • To Communicate With You: Send transactional and, with your consent, marketing communications
  • To Improve Our Service: Monitor usage, troubleshoot issues, and develop new features
  • For Security: Protect the integrity of our Service and monitor for suspicious activity

Email Communications

We send two types of emails:

  • Transactional Emails: Welcome emails, subscription confirmations, cancellation notices, and service-related announcements
  • Marketing Emails: With your consent, promotional offers and follow-up emails

You can opt out of marketing emails at any time by clicking the "unsubscribe" link in any email.

5. How We Share Your Information

We do not sell your personal data. We share your information only with trusted third-party service providers who perform services on our behalf:

  • Cloud Infrastructure Provider: Secure storage and processing of your data
  • AI Service Provider: Analysis of food images for nutritional information
  • Payment Processor: Secure handling of subscription payments (PCI-compliant)
  • Email Service Provider: Delivery of transactional and marketing emails
  • Location Services: Optional enrichment of meal data with location context

We may also disclose your information if required by law or to protect the rights and safety of our company and users.

6. Data Security

We implement robust security measures to protect your information. Our backend uses secure cloud infrastructure with strict authentication rules that ensure users can only access their own data. All backend function calls require valid authentication tokens to prevent unauthorized access.

While we take significant steps to protect your data, no method of transmission over the Internet is 100% secure.

7. Your Rights and Choices

In accordance with UK data protection law, you have the following rights:

  • Right to Access: Request a copy of the personal data we hold about you
  • Right to Rectification: Update or correct your information through the app settings
  • Right to Erasure: Request deletion of your personal data
  • Right to Restrict Processing: Request that we limit the use of your data

You can manage your notification preferences and health app integrations directly within the application's settings. To exercise any of your other rights, please contact us.

Marketing Communications

You can opt out of receiving marketing emails from us at any time by clicking the "unsubscribe" link provided in every email. Please note that even if you opt out of marketing messages, you will still receive essential transactional emails related to your account and subscription.

8. Data Retention

We retain your personal information as long as your account is active or as needed to provide you with the Service. You may delete your account at any time, which will remove your personal data from our primary systems.

9. Children's Privacy

Our Service is not intended for use by children under the age of 16. We do not knowingly collect personally identifiable information from children under 16.

10. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Effective Date" at the top.

11. Contact Us

If you have any questions about this Privacy Policy, please contact us:

  • Email: info@bitesight.ai
  • Company: BITESIGHT LTD
  • Address: 5, Brayford Square, London, E1 0SG, UNITED KINGDOM
  • Company Number: 16604605